As most bands have social media pages, we decided that we needed to set up a 'Sticky and The Melonheads' Twitter and Facebook page, which would be linked to on the website. We felt that our target audience of 13 to 25 year old, indie fans, would be constantly consuming media via the internet, and have a large presence on these social media sites, so it was one of the best under-the-line marketing strategies to target them.
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| The Facebook page, where the audience can like the page and also see new content, keeping up to date with the band. |
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| The Twitter page, also allowing the audience to share content, and keep up to date with band news |
Having the facebook page also means that they can become more involved with the band and a community can be created, with people able to post on our page, share posts with their friends, and comment on any content that we put up.
We also decided to make a page on the website specifically dedicated to the music video, with a message from the band explaining the meaning, and the audience can also watch it. There will also be a little interview with the lead girl, as the audience would probably want to know more about her as well, and this gives them more content to look through.
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| Our current Music Video page, where the music video will go and also the personal message from the band |
Having a personal message from the band would be more effective at targeting our audience as it would be very inclusive to the fans, who would enjoy reading a message that has been created for them by the band.
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