We have created both a tour page and a merchandise page for our fans to offer more purchasing opportunities on the site.
On our tour page, we've put up tour dates for the band. One of these is three days in 'The Roundhouse', the opening weekend of their tour, as this seems more likely than an indie band securing large venues for several nights. Camden is know for its alternative/indie music scene, so it is believable that our band would be able to play here for more than one night. This is then followed by one nighters in cities, always on weekends to ensure that even the younger members of the audience can attend.
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Our tour page included a list of the dates available, as well as a 'buy tickets' button to offer a purchasing opportunity. This then takes them through to ticketmaster.com.
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On their website, Roundhouse writes about how they are passionate about helping emerging artists.
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On our merchandise page, we decided that gender neutral items were best, as we are targeting both male and female indie-pop fans, aged 13 to 25. Having unisex merchandise prevents alienation between the two genders, and therefore creates a tighter community for the audience to enjoy. The colours for the clothing are the same as the album cover, the dark grey and the rainbow-coloured logo.
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| An example of the gender neutral merchandise, with all of them sporting the band logo |
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