While there is a saturation of male bands, there are also a lot of female solo artists, Kate Bush, Iggy Azalea, Ellie Goulding, Ariana Grande, Beyonce, and Nicki Minaj to list a few. Female solo artists seem to be dominating the market in comparison to solo males, but despite this, Sam Smith and Ed Sheeran still maintain two out of the top three spots on the UK Top 40, so this shows that solo male artists are still popular.
There is a lack of female bands, with Haim being an up and coming girl band, and GRL having a new single in the Top 40, so there is a potential gap in the market to be targeted here.
Genre-wise, there also seems to be a gap for indie-bands, similar in style to how My Chemical Romance and Panic!at the disco were in their early years, breaking into the mainstream, as there are relatively few 'indie' bands or artists in the mainstream market, meaning that a potential breakthrough is possible by targeting the mainstream audience with the promotion of a single through their music video. There would be even more of a gap if the band was all girls, as the current popular ones are usually either completely male or mixed, apart from Haim, a girl-band who broke through with their hit 'I Could Change Your Mind'. However, as mixed and all-male are more popular, it could be safer to go for those so to stick to what appeals to the audience right now.
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