From my research, I found out that among the younger ages (15 to 25), the indie, pop, rock and alternative genres are the most popular, while the older (26-59) often said that they liked all genres, apart from either heavy metal or classical.
An example of one of the older audience members surveyed, listing Motown and Country among their favourites (though still included pop music) |
From my research, I also found out that the main online music service the audience is aware of is YouTube, then iTunes second, so releasing the music video on YouTube and linking it to both the website and the iTunes download would be beneficial, as people are aware of these two services the most.
Ipsos research into what music services the audience are aware of |
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