Production Meetings

Our group production meetings have been scheduled for every Tuesday and Friday during shared free periods, and we also utilise breaks and lunchtimes when something needs to be sorted before a production meeting.

Our first group meeting was used to decide our audience, track, record label, and artist:

It was easiest to target an audience in which we were included, so we said indie fans would be good to target for our audience. Having decided audience, we went through each of our possible track choices and talked about what music video ideas we had for them, eventually deciding as a group that 'Shut Up and Dance' by Walk The Moon was the one which we agreed best suited the audience and our own ideas. From here we looked up what the record label for Walk The Moon currently is, and then looked up similar artists' and record labels, in order to inspire our own record label idea. We then looked at artists of the indie genre to see how their image is constructed, i.e. for promo shoots, album covers, and started to get an idea of what how we wanted to construct our artist to target a similar audience.

Next meeting

During our next meeting, we came up with further influences for the music video and the band image. We used Juliette's original idea for the music video as a foundation, and then began talking about what more we could do with the track. Eventually we came to the decision that the video should follow a couple through the ages, based on the line 'born/bound to get together' and also the mention of 'discotheque Juliette'.

The sheet of notes from our production meeting

We agreed that shooting in the studio would be the best idea for our music video, as it would allow us to have more control over our shots as composition and lighting wouldn't be affected by the weather or parts of an outside setting we wouldn't be able to change (i.e. brick colour, cars, other people). Having decided this, we thought of different videos which were studio-based, and so wrote down San Cisco's 'Awkward' as an influence, as the video is studio-based and has a very minimalistic set.

 (Above: San Cisco's awkward, one of our influences)

Continuing from the last meeting, we thought of more artists and bands that we would want to style our band similarly to, so bands like 5 Seconds of Summer and Everything Everything were decided as bands that would influence our band's constructed image.

Finally, we started to decide what eras we were going to use as we followed our couple through the ages, choosing 5 as a reasonable and manageable number to shoot.

The meeting after

The eras we finally decided on

In this meeting, we finalised the eras that we would use to portray the couple's 'love through the ages', taking into account Audrey's suggestion that our original era line-up was too focused on the late 19th and 20th century to be said to connote a soul-mate storyline, so a new selection of eras was chosen to try and anchor this concept.