4 Key Decisions: Record Label

We decided that a UK indie label that is a branch of Sony Music Entertainment would be best to choose, as it is similar to most of the other indie-genre artists we researched, like Walk The Moon, Everything Everything, Pegasus Bridge.

Notes from one of our group meetings

We thought that, in a hypothetical situation, our label would sign artists similar to those that are listed above, as well as other up and coming UK indie artists.

Due to our band being of the indie genre, they would not sign directly to Sony Music Entertainment, but it is conventional for Sony to sign artists to their subsidiary, niche labels, and then move them to the mainstream labels if they are successful. Being a branch of SME would also allow our record company to have a larger potential marketing reach, although still relatively small due to this being the debut album of our indie band.

The name of our record label has been decided as 'Husky Records', as the name seems professional, unique, while also connoting the husky-voice quality that is often utilised in indie songs, therefore connoting the genre.