Moderator post

Dear Moderator,

My name is Brandon Poonwasie (0660). I am in Group 3, along with Juliette Wileman (0875) Chrystal LI (0470) and Audrey King Lassman (0397).

If you'd like to view any of my A2 work, just click the labels on the right that include A2 in them, i.e. A2 Research and Planning and A2 Prelim.

Thank you,
Brandon

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Monday 25 November 2013

Case Study 3: Desolation of Smaug



3 examples or ways they used the internet to promote the film:

1) TVSpot on Youtube

Source: Warner Bros. Studios
Above or below: Above
Audience: Genre fans, LOTR fans, The Hobbit: An Unexpected Journey fans

2) Competition on website


Source: Warner Bros
Above or Below: Above
Audience: The Hobbit: An Unexpected Journey fans, LOTR fans, Genre fans, Peter Jackson fans, Orlando Bloom fans (aiming for women?)

3) Tumblr tags


Source: Fans, Tumblr users
Above or Below: Below
Audience: Genre fans, Tumblr users, Fans of the cast, Prequel fans
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